From Morningside to the Main Stage: Yasa Stuns at the 2025 ICA Nouveau Contest

We’re thrilled to celebrate our very own Yasa from Scott J Morningside Heights for placing in the Top 10 of the 2025 Nouveau Contest with Intercoiffure America Canada (ICA)!
Three people posing together at an Intercoiffure America Canada event, standing in front of a branded backdrop, dressed in stylish, bold outfits. - Scott J Salons in New York, NY

The annual Nouveau Contest highlights emerging talent from across North America, and Yasa brought bold creativity to the stage—drawing inspiration from Black rock and roll revolutionaries like Little Richard. Her look fused texture, attitude, and vibrant energy, capturing the fearless spirit of the era.
Two people pose indoors; one wears a black fringe dress and leather jacket, while the other faces away, wearing a black fur coat and has short, multicolored hair. - Scott J Salons in New York, NY

Yasa’s artistry came to life during the ICA Stage Show last weekend, where she absolutely owned the runway. Her model’s look—complete with electric color, statement styling, and unapologetic flair—stood out as a true celebration of individuality and innovation.
A group of women wearing black dresses stand in a row on stage, some with colored hair, in front of a dark background with red and white accents. - Scott J Salons in New York, NY

We couldn’t be prouder of Yasa for representing Scott J Aveda with such talent and vision. Congratulations on this incredible achievement!