Your Time To Shine With Aveda’s New Full Spectrum Hair Color

Guess what’s in our color bowl? Aveda’s NEW Full Spectrum Permanent Vegan Treatment Hair Color has finally graced our shelves—and we’re obsessed. Here’s why you should be, too:


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  • Aveda invested three years of scientific research to create a nourishing, protective formula that is beneficial for the health of your hair, the longevity of your color, and the wellness of the planet.
  • The formula features a sustainably sourced protective oil blend with 20% more weightless oils—enhancing shine and conditioning.
  • The color line enhances color penetration for deeper, richer and longer-lasting color between appointments.
  • Stubborn color? No problem. This line achieves radiant shine and longevity—even on difficult reds.
  • Pick a color, any color. You can now get infinite shades on an expanded palette.
  • Smells like Aveda! This color line features a nourishing Pure-fume aroma containing the certified organic essential oils peppermint, clove, orange, and lime.
  • The palette lets us perfect your color preferences—leave our chair with incredible results in precisely calibrated shades.

Ready to glow in your best color yet? Call any of our locations to reserve your appointment, or book online here.

Upper West Side (212) 496-3904

Upper East Side (212) 496-3901

Morningside Heights (212) 496-3902