RECYCLING. It’s so important to our environment—but traditionally not the sexiest concept. Until Aveda put its most creative minds on it.
Behold, the Recycled Water Bottle Dress!
Source: Aveda
To raise recycling awareness while honoring its fashion-forward roots, Aveda sponsors Catwalks for Water, or “Trashion Shows,” across North America every Earth Month. These runway shows feature imaginative looks created entirely of recycled, unconventional materials. Aveda salon teams conceive, design and execute these “trashions” and they never disappoint!
New York City’s annual Catwalk for Water is one of Aveda’s most high-profile Earth Month shows, and this year five Scott J teams submitted five incredible looks. Held last week at the Taj Lounge, this year’s show was arguably one of the best we’ve ever seen — and two Scott J teams won top honors! Here are the spectacular trashions created by our amazing, creative, talented teams.
“Mongolian Girl” by Oxana Khulkhachieva with Lydia Caballero
Model: Katya Petushova
Scott J – Morningside Heights
Materials: Plastic spoons, corn, beans, chicken wire, garbage bags
Fun Fact: This look won Best in Show or “Best Overall” for 2016!
“Little Miss Earth Month” by Michael Lucero with Adrian Diaz
Model: Jailee Inkelis
Scott J – Upper East Side
Materials: Aveda shampoo & conditioner bottles, Enlightener tubs & styling product containers.
Fun Fact: 35 litre-size bottles of Dry Remedy and Smooth Infusion were recycled for this look!
“Garden of Shattered Roses” by Ciara Garcia
Model: Sophia Barnes
Scott J – Upper East Side
Materials: Egg cartons, broken mirror, umbrella, old shoes
Fun Fact: This look won “Best Makeup” for 2016!
“Mermaid Couture” by Laurell Garcia with Ruth Davidson
Model: DeMaris Gonzalez
Scott J – Morningside Heights
Materials: Plastic bags, Aveda color tubes, duct tape, lima beans, couscous, split peas, Aveda color tubes, chains, loofas, Easter plastic wraps, onion bags, orange bags, burlap
Fun Fact: Her pearls are made out of Israeli couscous!
“Queen of the Damned” by Myanda Servoss with Nykia Rosario & Ash Domenech
Model: Karina Grant
Scott J – Upper East Side
Materials: Aveda color tubes, soda can pop-tops
Fun Fact: The black lining of her skirt was a Scott J salon cape!
Other top honors at the show were “Best Hair,” “Best Fashion” and “Audience Choice.” All 12 teams did a spectacular job with fashions recycled from Starbucks cups & coffee stirrers, hair extensions, Aveda gift ribbon, paper, bottle caps, you name it.
Earth Month is a major part of the Aveda culture, and when you mix it with fashion and creativity … you get the best of Scott J! Congratulations to everyone who participated in this year’s Trashion Show, and let’s make April 2016 the most successful Earth Month yet.