Aveda Demi Color
NEW Aveda Demi Hair Color
Low Commitment Hair Color
- Lasts up to 24 washes
- Revives color between services
- Covers grey beautifully
- Adds dimension
- Faster- 5-20 minute processing time
Get radiant, healthier hair every time you color.
Long-lasting, up to 3x smoother* and 5x shinier**.
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*Laboratory testing on tresses vs. untreated hair.
**Laboratory testing on tresses vs. unwashed hair.
Try on a new hair color, virtually
Find Your ShadeAdd an Aveda pro treatment
to improve the health of your hair

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Botanical Repair™
Bond-Building and Strengthening
An intensive treatment to repair damaged hair and build bonds. Hair is 5X stronger after 1 service.1
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Nutriplenish™
Intensive Hydrating
A new deeply moisturizing treatment to revive dull, dry hair. Infuse hair with 5X hydration2 and up to 2X shine.3
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Scalp Solutions
Scalp Nourishing
A rejuvenating, moisturizing scalp treatment. Shinier, healthier-looking hair after 1 service.
1. Based on averaged repeat grooming results of color with Botanical Repair™ Color Treatment vs. color with non-conditioning shampoo.
2. Laboratory testing on tresses treated with either Nutriplenish Professional System Light or Deep vs. untreated hair.
3. Laboratory testing on tresses treated with either Nutriplenish Professional System Light or Deep vs. unwashed hair.
4. Ex vivo testing after using the Invati Ultra Advanced™ 5-Step System of Shampoo, Conditioner, Serum, Leave-in and Foam.